My story begins in New York City in the early ’80s, where I fell in love with hip-hop, hi-top fades, and the barbershops that shaped the culture. At 13, I moved to Florida, and by 14 I was cutting hair in West Palm Beach, discovering a passion that would follow me for life. Years later, I became a professional barber in Los Angeles, where I refined my skills and learned what barbers truly need from their tools: precision, durability, and consistency.

As my career grew, so did my personal brand. Many came to know me as Craig the Barber, a voice in men’s grooming trusted for clear, practical advice shaped by real barbershop experience. That foundation inspired me to create Burke Avenue, an award-winning men’s skincare and shaving line built around comfort and performance. Our Moisturizing Shave Cream earned Best Shave Cream from Men’s Health Magazine, supported by hundreds of five-star reviews.

Over the years, I’ve partnered with Lab Series Skincare for Men, Philips Norelco, beauty schools, barbershops, and industry leaders, all driven by my belief that great grooming should feel effortless and reliable.

That same belief led me to become President of My-Blades USA.

My-Blades brings together craftsmanship, technology, and the real needs of barbers and shavers. From our high-performance blades to innovations like the Tensor 1, we’re committed to tools that elevate every haircut and shave.

As President of the U.S. division, my goal is simple: ensure barbers and consumers can trust the performance and purpose behind every My-Blades tool.

Welcome to the next chapter of My-Blades.

Together, we’re raising the standard—one cut and one innovation at a time.

Craig Whitely | Craig the Barber®
President, My-Blades USA